It looked great, felt great, and kept me warm when I needed it to. I wore it on hikes, for the better part of a week while camping in the desert heat and cold, and to dinners at The Cosmopolitan on the Strip. After a week in and around Las Vegas, it did everything I asked of it. Honestly, in the last three weeks, it’s been my go-to shirt. Plus, sleeves down or rolled up, the style is casual enough for everyday wear, but can easily be dressed up for fancy date nights at Olive Garden. I’m 5’6”, average weight, and every part of the shirt fits me perfectly. I opted for the slim fit, which offers a snugger hem that doesn’t feel like it’s suctioned to my torso. The 100% brushed cotton build is warm, soft, and stretchable with just the right amount of give. My sample promised to be everything I look for in a versatile travel shirt. Untuckit sent me its Heavyweight Wrinkle-Free Flannel Vigoroux Shirt in a dashing teal and navy plaid. I’m willing to bet that the majority of un-Untuckers deriding the brand have never tried the shirts on. It seemed like the honest thing to do, and I was curious. So, when Untuckit reached out to offer a sample shirt, I obliged. I’m willing to bet, however, that the majority of un-Untuckers deriding the brand have never tried the shirts on. In the age of trigger-finger social media rage, brands like this are an easy target for the jaded and fashion elitists. The Wall Street Journal protested, though largely because it just hates the concepts of untucked shirts and business casual period. Just Un-Tuck Your Damn Shirt.” The New Yorker likewise gave it the classic, snark-filled New Yorker treatment. Esquire skewered the brand with the headline “Don’t Waste Money on an ‘Untucked’ Shirt. One needn’t peer far down the rabbit hole of Untuckit reviews to find a similar sentiment. Why would anyone pay a premium - sometimes 200-300% more - just to wear a shorter shirt? Like the hot dog toaster before it, it seemed to me like a non-problem that didn’t need solving. To put it charitably, I initially thought the idea was silly. Untuckit promises to solve that problem with an entire catalog of no-tuck shirts. Since most men’s dress shirts are designed to be tucked in, they often look long and sloppy when untucked. The brand proposition is simple: Premium button-up shirts made to be worn untucked.
It seems the company’s glossy full-page marketing has been in every travel, lifestyle, and men’s magazine for the last decade. I can’t remember when I started seeing ads for Untuckit - UNTUCKit (note the proper capitalization), if you’re in the know.